new indigo logo design

daniel_nieto · Post by **daniel_nieto** » Sat Apr 14, 2007 7:43 pm

here's mine... i hope you like!

joegiampaoli · Post by **joegiampaoli** » Sat Apr 14, 2007 8:03 pm

Oh wow, that is different! And I like it a lot.

Kram1032 · Post by **Kram1032** » Sat Apr 14, 2007 8:21 pm

It looks great, but a bit playful....
Maybe, physical correctness is a bit more serious...

But actually, I love playful things

DaveC · Post by **DaveC** » Sat Apr 14, 2007 11:57 pm

@cire: Can you share the vector files for your logos. I'm trying to do some renders with them. Cheers

daniel_nieto · Post by **daniel_nieto** » Sun Apr 15, 2007 9:23 am

i was messing around with my other design, these came up...

Cire · Post by **Cire** » Sun Apr 15, 2007 9:24 am

Sure thing . . . what format(s)?

All three versions?

DaveC · Post by **DaveC** » Sun Apr 15, 2007 9:48 am

Yes, please. All three. Most people seem to agree on svg.

it's all good

arneoog · Post by **arneoog** » Sun Apr 15, 2007 10:04 am

Cire, could you make eps or ai versions too?

rgn · Post by **rgn** » Sun Apr 15, 2007 10:23 am

daniel_nieto wrote:here's mine... i hope you like!

I actually do like this one (indigo_sm.jpg) a bit, I'm just not sure it works for indigo. If indigo were a restaurant or a toy company or a Pixar film or something, I'd be all for it, but it doesn't seem to line up conceptually with indigo as it's been presented up to this point. The logo and font choice are much better than your other two versions, but perhaps a bit playful (as Kram mentioned).

On the other hand, I really don't see any harm in going that direction. It looks weird on the face of it because we're all used to what we've seen up to this point, but do we have to have a "serious" logo just because we're working with a realistic renderer? "Playful" does not in any way equate to "unprofessional" or "poorly done," and really the constraints on how we "brand" indigo are pretty minimal. I'd be interested to see some variations on this theme from you.

Thoughts on this, anyone?

DaveC · Post by **DaveC** » Sun Apr 15, 2007 11:57 am

My thoughts on that are - what an official sounding comment. I feel like I'm in a board meeting.

And I agree with what you say, too. There really are no restrictions on the design... but, obviously, it has to "say" indigo. Not literally. Metaphorically.

Cire · Post by **Cire** » Sun Apr 15, 2007 2:22 pm

Ok, here they are. The ZIP file contains all three logo versions in AI, EPS & SVG formats. If anyone has any problems with these files , let me know.

http://www.savefile.com/files/640132

rgn · Post by **rgn** » Sun Apr 15, 2007 3:35 pm

radiance wrote:the wavy one does have some maxwellesque design,
so probably ditch that

It also looks like a regular old "approximately equal to" sign. Maybe we're approximately equal to Maxwell or something, but I'd still ditch it.

radiance wrote:i think we should get rid of the 'renderer' in the logo as it's stupid. especially to non-technical people.

I agree with you here, even though I was just suggesting the opposite a few posts back. We don't need it.

radiance wrote:these logo's are just a contour, and are meant to be displayed with a bitmap, preferably an indigo renderer as the contents as in the image with the 3 wide logos.

Please don't.

radiance wrote:We are going to have to settle this pretty soon as i WILL need the new logo soon for the new website.

Sorry, I'm not really keeping up with this. Didn't we just get a new website? Or do you mean this one? In either case, I'd really much rather take some time and get things right -- it's not like we're working against a hard launch deadline or anything.

Kram1032 · Post by **Kram1032** » Sun Apr 15, 2007 7:05 pm

V3.0 will finally have the MatDB included, right?

I like your logos, but the only difference is the colour.

The circular-i is quite important...
what's with the ring on the left of the logo?
Many put it in the logo, may don't.
Is it important or not?

I still like the playful one. It actually has a more stylish font

Maybe a combination?

zsouthboy · Post by **zsouthboy** » Mon Apr 16, 2007 2:16 am

How about a rendered logo?

This is 8 hours rendering so far (much higher original res)

Kram1032 · Post by **Kram1032** » Mon Apr 16, 2007 2:41 am

looks GREAT!
But can you put it in vectorformat?

new indigo logo design

what do you think?

i had nothing to do today....

Re: what do you think?

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