hmm, i don't know if that was directed at me, but i didn't claim only mlt is unbiased. unbiased-ness isn't a really obvious thing to understand, and anyone looking to clarify the point should read keenan crane's concise writeup here:
http://www.cgafaq.info/wiki/Bias_in_rendering
i do, however, feel that mlt is "higher tech" than other methods. it is a very interesting way to perform integration, in that it allows the limited use of context (through correlated samples), and a very powerful form of importance sampling in difficult lighting situations such as the reflected caustics i mentioned. the mutation scheme described by kelemen et al. is particularly powerful because it doesn't obsessively focus on bright regions, through the use of multiple importance sampling between mlt and "pure" monte carlo methods (a stroke of genius). of course i'm biased *drumroll* because i've totally fallen in love with the elegance and power of the method, but it can't be denied that it confers significant benefits in difficult sampling situations.
so, whether or not mlt is being used as a marketing term, the fact is that it forms a solid basis for the current generation of rendering engines, and it's not unreasonable for users to associate "implements mlt" with "efficiently renders almost anything".